Vendor needs to provide foreign direct investment (FDI) strategy development consulting services. Create an implementation plan that clearly defines communications, marketing and promotions plan that will facilitate the realization of FDI opportunities for each target sector and geography. Organizations involved in Canadian FDI attraction will be the principal recipients of the communication efforts. The plan should outline key milestones, timelines, budget, and critical dates that required consideration for effective delivery. Development of marketing materials, messaging, and informational assets. Identification of the target audience for investment attraction within that country and any recommended lead generating initiatives.