Digital Marketing Implementation Service
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
DESCRIPTION
An agency in Ontario is seeking a vendor of record to support the planning, execution, and optimization of digital marketing campaigns focused on domestic student recruitment and enrolment growth. The selected vendor will be responsible for managing performance-based campaigns across platforms including Meta, Google Search and Display, YouTube, and streaming video.
The scope includes media planning, campaign setup, ongoing optimization, and reporting. The vendor must also support production design needs by resizing and adapting creative assets for use across multiple digital channels.
Proponents are expected to demonstrate proven experience in planning, implementing, and optimizing campaigns across Facebook, Instagram, Google Ads, and YouTube. Experience in post-secondary, public sector, recruitment-focused, or similar environments is required, with preference for firms familiar with the Ontario college sector or the broader Canadian post-secondary market. The contract term is two years, and questions are due by May 15, 2026.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.