Digital Ecosystem Redesign and Development Platform
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
DESCRIPTION
The agency is seeking a vendor to provide a comprehensive digital ecosystem redesign and development platform. The engagement includes three interconnected components: redesign and development of its websites, replacement of its current customer relationship management (CRM) platform and partner extranet, and replacement of its email marketing platform.
The website redesign and development component will support a primary digital platform that receives approximately 2.1 million sessions annually, with 70–80% of traffic coming from mobile devices. The site serves multiple audiences and functions as a consumer trip-planning resource, a business-to-business destination sales tool, a partner visibility platform, and an organizational communications hub.
The CRM, partner extranet, and data migration component is described as the most operationally complex part of the engagement. Required capabilities include account and contact management, communication tracking and partner engagement, content activity and partner benefit tracking, and website content integration. The email marketing platform must include an intuitive template builder for staff use without developer support, deep CRM integration for list management and segmentation, advanced audience segmentation, and support for automated communication journeys. Questions are due by May 18, 2026.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.