Digital and TV Advertising Services

Overview

Marketing, Advertising & Social Media

Dayton, Ohio, United StatesPosted 4 days agoDeadline: May 20th, 2026

Fit Score

Settle Intelligence

Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.

SUMMARY

RFP for integrated digital, TV, and radio advertising services with real-time reporting and ROI analysis in Ohio.

KEY REQUIREMENTS

Must be registered in the System for Award Management (SAM).
Must be registered and verified in the Vendor Information Pages (VIP) database to receive Service-Disabled Veteran Owned Small Business credit.
Must provide a minimum of two past performance references within the last 5 years.
Must have experience providing advertising services of similar size and scope.
Must designate a Contract Manager with full authority to act on contract matters.
Must develop and maintain an effective Quality Control Plan.
Must ensure all advertisements are approved by the Dayton VA prior to use.
Must provide real-time reporting on campaign metrics including impressions, reach, and ROI.
Must ensure 100% compliance with pre-determined targeted demographics and geo-targeting requirements.

BUDGET

Estimate

$100,000 – $250,000

CONTRACT DURATION

12 months

TIMELINE

Offers are due by May 20th, 2026, at 12:00 PM EDT.

The period of performance is anticipated to be June 1st, 2026, through May 31st, 2027.

Issuing Agency

Veterans Affairs, Department Of

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

This RFP seeks a vendor to deliver comprehensive digital and TV advertising services. Required services include over-the-air TV and streaming/OTT advertising, as well as radio advertising targeting specific audience groups. The provider should also deliver digital advertising services on both mobile and desktop platforms, employing video, image, and text ad units.

Advertising campaigns must be placed on local TV and radio stations, ensuring reach to targeted communities. The engagement covers the entire specified period, and vendors are expected to supply real-time reporting, including metrics such as reach, viewer and listener totals, clicks, demographics, impressions, ratings, and effectiveness analysis (ROI) for post-campaign review.

All media formats, including TV, radio, and digital channels, are to be utilized as part of an integrated advertising approach.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.