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The contracting opportunity seeks a vendor to design, develop, and deliver a comprehensive communications plan and campaign focused on English-medium primary and post-primary schools, as well as parents and student teachers in Ireland.
The campaign is intended to raise awareness of the importance of Irish as a core element of cultural identity and to communicate the advantages and benefits of learning Irish in English-medium educational settings. Required services include development of a strategic communications plan, identification of key messages, target audiences, and delivery channels, and implementation of a multi-channel campaign.
The selected vendor will also be expected to produce a suite of campaign materials, including audiovisual content and supporting resources. A central deliverable is a series of short, high-quality videos, along with additional media formats that support and amplify the overall campaign message.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.