BYU Sports Marketing Sole Source Intent

This notice announces the Utah Army National Guard's intent to sole source a requirement for in-game branding and awareness marketing at Brigham Young University (BYU) football games during the 2026 football season. These marketing activities are managed internally by BYU and are not open to competitive bidding unless a successful challenge is submitted. The applicable NAICS code is 541613 (Marketing Consulting Services).

Interested vendors who wish to challenge the sole source notice must be registered businesses under NAICS 541613 on SAM.gov and submit a full technical proposal that clearly demonstrates capability to collaborate with BYU as outlined in the statement of work. Should a valid challenge be received, a formal combined synopsis and solicitation will be issued and the award process will proceed on a full and open competition basis. This procurement is subject to the availability of funds and will be awarded as a Firm-Fixed Price contract.

To be eligible, companies must meet all government contracting standards, maintain an active SAM registration, and provide the necessary entity identification and CAGE code with their submission. All questions regarding this requirement must be submitted by July 9, 2026. Incomplete or late responses will not be considered.