Advertising, Marketing, Public Relations and Creative Services

The issuing entity seeks a vendor to provide advertising, marketing, public relations, and creative services for Idaho-focused campaigns. Scope may include advertising, website support, social media, digital content, editorial placement, retail promotions, foodservice promotions, and consumer events. The selected vendor will collaborate with the program manager to develop marketing plans and schedules for Idaho markets where campaigns are conducted.

Services include comprehensive account management, campaign consultation, message development, creative design, and execution of approved campaigns across multiple media and marketing channels. The vendor will also provide media production services and develop creative materials for marketing and promotional programs in accordance with project schedules.

Additional responsibilities include search engine optimization to improve natural search rankings, search engine marketing to increase the number and quality of leads, media buying and placement, digital and social media support, and promotional events and programming. The contract term is one year. A pre-proposal conference is scheduled for May 18, 2026, and questions are due by May 21, 2026.