Advertising and Marketing Services
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
DESCRIPTION
The issuing organization is seeking a vendor to provide advertising and marketing services for a one-year contract term. The selected agency will serve as a strategic advertising and marketing partner responsible for managing and optimizing paid media campaigns across search, display, and social platforms.
The work includes developing program-specific advertising strategies tailored to target audiences, program goals, and delivery formats. The agency is expected to recommend appropriate channels, budget allocations, and campaign timelines, while supporting lead generation, improved targeting and retargeting, and measurable return on investment through data-driven campaign management and reporting.
Scope of services includes media planning and buying across platforms such as Google, LinkedIn, Meta, and other relevant channels; campaign execution, monitoring, and optimization; and audience segmentation and retargeting strategies. Optional creative support may include ad copy, visuals, and concept development, along with testing creative variations for performance improvement.
Required deliverables include campaign strategy documents and media plans for each program, creative concepts tailored to platforms and audiences, monthly performance reports with analysis and recommendations, and a final campaign summary report with ROI analysis at the end of each campaign cycle.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.