When is the submission deadline?

Submissions are due September 3, 2026. Questions must be submitted by August 29, 2026.

It was issued by James Madison University. The work is located in Harrisonburg, Virginia, United States.

Who is a good fit for this opportunity?

Enrollment marketing and higher education consulting firm. Expertise in geodemographic research, market intelligence, and recruitment strategy. Salesforce Marketing Cloud and Cvent implementation and optimization experience. Proven record of CRM, data, funnel, and yield optimization projects. Capability to deliver integrated marketing, communications, and enrollment strategies.

Admissions, Geodemographic Research and Marketing Services (Due September 3, 2026)

Overview

Management Consulting & Admin Support

Harrisonburg, Virginia, United StatesPosted: August 4, 2026Deadline: September 3, 2026

Settle Signals

Market intelligence for public sector sales teams

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SUMMARY

The organization is seeking a one-year engagement with a vendor to provide admissions research, geodemographic analysis, enrollment marketing, and CRM strategy services. The work will focus on improving recruitment, marketing operations, event engagement, funnel progression, and enrollment outcomes.

KEY REQUIREMENTS

Must be registered in eVA
Must submit a Small Business Subcontracting Plan if contract exceeds $100,000
Must have experience in higher education enrollment strategies
Must provide proof of insurance coverage including Workers' Compensation, Employer's Liability, Commercial General Liability, and Automobile Liability
Must comply with the Immigration Reform and Control Act of 1986
Must participate in the E-Verify program if having more than 50 employees and contract exceeds $50,000
Must obtain criminal background checks for personnel assigned to work on university property
Must be authorized to transact business in the Commonwealth of Virginia

CONTRACT DURATION

12 months

TIMELINE

Issue Date: August 3rd, 2026

Reasonable Accommodation Request Deadline: August 20th, 2026

Question Deadline: August 29th, 2026

Proposal Closing Date: September 3rd, 2026

QUESTION DEADLINE

August 29, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

James Madison University

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The organization seeks a vendor to provide admissions, geodemographic research, and marketing services in support of institutional enrollment priorities. Services will include geodemographic research, market analysis, recruitment and enrollment marketing, communications strategy, market intelligence, strategic guidance, marketing and communications development and execution, pipeline development, and actionable recommendations that support long-term enrollment success.

The selected vendor will assess the current CRM environment, including Salesforce, Marketing Cloud, Cvent, integrations, workflows, data practices, and operational processes. The assessment will include recommendations for effective use of Marketing Cloud, communication journeys, engagement campaigns, audience segmentation, timing strategies, and improved alignment among CRM systems, integrations, workflows, territory management, recruitment activities, communications, and event strategies.

The engagement will also evaluate Cvent utilization and system integrations, with recommendations to strengthen the connection between event engagement, funnel progression, and enrollment outcomes. Additional areas of focus include enrollment growth strategy, funnel optimization and yield, brand positioning and market strategy, organizational and operational assessment, and CRM and data strategy. The contract period will be one year.

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Frequently asked questions

When is the submission deadline?: Submissions are due September 3, 2026. Questions must be submitted by August 29, 2026.
Who issued this RFP?: It was issued by James Madison University. The work is located in Harrisonburg, Virginia, United States.
Who is a good fit for this opportunity?: Enrollment marketing and higher education consulting firm
Expertise in geodemographic research, market intelligence, and recruitment strategy
Salesforce Marketing Cloud and Cvent implementation and optimization experience
Proven record of CRM, data, funnel, and yield optimization projects
Capability to deliver integrated marketing, communications, and enrollment strategies

Analysis generated by Settle AI from the source RFP.

RFP Hunter shows what is open. Settle shows what is forming.

Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

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